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Hawkeye Within B2C and B2B, our Epsilon data properties are unmatched. This data tells us who your clients and prospects are, where they can be found, what they say and do, and where they spend money. But data and automation are just a part of the equation. Empathy and insights are the foundation of information. Our human-centered design philosophy, Let’s Human™, uses machine learning and human research to find where brands and people intersect. Every consumer journey is not linear or the same, so we talk to people differently at different places. Our approach to client interaction is geared towards linking the brand story. A brand endeavor to the best subsequent message allows consumers to form a bond.