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At JSL Marketing & Web Design, we are passionate about our local clients, investing our time and efforts to help them succeed in the digital world. We provide a comprehensive range of services, including web design, SEO, email, and content marketing. It is crucial to understand paid search (SEM, Search Engine Marketing). You can instantly envision a search engine query you made recently. Now remember the top two or three results. I am sure you saw the ‘ad’ label on each of them. That is SEM and, more specifically, PPC (Pay Per Click). It is easy to pay-to-play on social media as on Google or another search engine. On-page SEO and good content can wait, but you can run your paid ads now. We tell new businesses to start with both SEO AND SEM and that SEM first will bring customers quickly. Your SEO can still climb as your paid ads bring in the customers needed to fund your organic rankings.
 
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