Smashing Ideas

Accelerate speed-to-market by creating experiences and products with profound user connections. Valuable new revenue streams can be opened through innovative product, service, and business model design. Luxoft's Smashing Ideas group is made up of human-centered and business strategy, financial analytics, and finance professionals. We produce digital experiences that boost profitable growth and maximize value for customers. Our Smashing Ideas team designs, develops, and launches digital products with impact and scale. Customer experience (CX) is enhanced by optimizing interactions and eliminating friction.