US Family Health Plan

US Family Health Plan is a Department of Defense sponsored health plan and costs nothing for qualified beneficiaries in six service areas of non-profit health care providers. The new health care reform offers the TRICARE Prime(r) advantage for dependents of uniformed service personnel who reside in the six US Family Health Plan service areas. The main marketing objective of US Family Health Plan is to ensure quality healthcare for family members of uniformed service personnel, retired military personnel, and their families. The marketing strategy is designed to attract, engage, and retain customers while delivering value in line with the US Family Health Plan’s mission. It is because happy and well-cared-for members are loyal and will speak positively about their experiences (Bukhari et al., 2015). A growing enrollment population will be impressed by the quality and value of our services (Fronstin, 2013). It is the goal of this organization to continue to successfully participate in DoD and the Military Health System and its reputation as a valued partner in healthcare.