The most fundamental adjustment in recent years has occurred within qualitative research. Most people moved to online research post-COVID because the internet was there. Our qualitative offering has significantly expanded in response to client and current circumstances needs.
Leede Research Group, Inc. has been a leader in this field for over 40 years. The Wisconsin office boasts a fully equipped professional lab and remote equipment, so qualitative interviews can be conducted from anywhere globally. Clients can interact with moderators and watch group meetings live from the facility. The Minneapolis location is set to provide high-quality client experiences in an elite national market. Leede provides a variety of qualitative research offerings, including:
Online Focus Groups & Bulletin Board Studies
Mobile Panel-In-Store Qualitative and In-Home Qualitative
Ethnography
Focus groups
Triads & Quads
Mini-Groups
Individual In-Depth Interviews
Idea Sessions
Ethnographic interviews
Concept Testing and Development
Product Placement
Remote Viewing & Monitoring
Products Logistics and Placement