Phase 3 Digital | Madison

Strategic Partnerships | Local Influencers | Our Talent We will partner with some of the region's most influential local personalities or celebrities on contract. At the same time, Phase 3 Digital has its own talents. They tell the stories and promote the brands to the citizens or communities, encouraging them to do the same. This process will be very desirable to every individual since he or she will have no questions to ask the brand, but rather take time to do work marketed. Influencer Marketing Our second strategy for media buying is influencer marketing. Influencer marketing is due to the marketing style of using a prominent social media account or persona to promote the message to an already bigger market. Such individuals have a large reach and can persuade other people through their authentic nature (the social media spokesperson). 94% of influencer marketers believe the method is effective according to polls. The influencer markets through the posts which look more personalized and one-on-one chats with every user. This process makes the consumer feel the need to try something different in terms of the products involved in the chat (Kitecki and Schultz). About 90% of consumers prefer the personalized chat from the influencer rather than the normal company or retailer ad. 3.5 Content Delivery Once everything has been planned and executed in the best way, we will ensure that local influencers, our talents, and other media influencer partners make posts about the brand. But for the case of local influencers and our talents, we will create customer-customized stories concerning the company (Kitecki and Schultz).