Charm Diamond Centres

Charm Diamond Centres creates meaningful moments, family traditions, and lasting memories for Canadians. A brilliant story began in 1972 when Richard Calder founded Charm Diamond Centres. Richard's journey has always been a precious gem. Richard's vision was rooted in his love for jewelry and passion for love. Our first store opened its doors in Dartmouth, Nova Scotia. We have over 60 locations across Canada. We specialize in warm and friendly customer service. Our Brand continues to shine bright as the most significant independent jeweller and Canada's most trusted, family-owned jeweller. The story of Calder’s journey has always been to win the customer for life. Over the years, Richard Calder put his soul into researching and developing the best Canadian bridal products. As a proud Canadian, Richard was a trail-blazer in Canadian Diamonds and one of the first retailers to showcase them to the rest of the world. Charm Diamonds proudly sources Canada’s best selection of Canadian diamonds. This includes Calder’s Canadian Diamond Bridal Collection, Charmed by Richard Calder.

Numerous reviews emphasize Fatima's exceptional customer service, with some describing her as the best salesperson. Shoppers appreciate her helpfulness and extensive product knowledge, particularly when discussing diamonds, and several continue to cite her humour and personal touch as they were considerable added value. Most clients commend her friendliness, engagement, and willingness to adjust pricing. They confirm her approachable nature and open communication, especially in ensuring all customer queries are resolved promptly. Other employees, such as Mounira, have also received praise for being welcoming and excellent assistant. Store visitors find the entire shop staff easy to deal with and accommodating and believe Charm is a top destination for fine jewelry. This unofficial reputation creates return customers, a sincere recommendation for others to support this location.