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About Urge Studios and Its Founders Grahame McCuaig founded Urge Studios with his friend and master piercer, "Fantastic Johnny Faulds". McCuaig has been practicing tattooing for the last two decades and he it has been his sole source of income. Moreover, John started his tattooing career when he left the army where he was an officer for over a decade. He joined McCuaig, and together, they decided that they would combine their efforts and expertise to open a tattoo shop in Victoria. McCuaig had worked in Victoria for a couple of years and wanted to put his experience to the test. Urge Studios is a Victoria-based business with a proud military lineage. From when it was founded to today, the shop has been through three locations. Initially, it was located in at 711 Johnson Street, then moved to 1419 Douglas Street, and now it occupies the third location at the corner of Fort Street and Cook Streets (McCuaig, 2021). This will be the final location that the shop will have, as the plan is to expand in its vicinity. Therefore, as the founder, I can say that Urge Studios has had a low turnover for its staff over the years. Most of the previous artists have moved to other places in the world or opened their own shops like "Black and Blue Tattoo" and Wolf Sheep. Also, the shop has produced some of the most talented tattoo artists in the West Coast that have also left the business (McCuaig, 2021).
 
Reviews indicate that Urge Studios is a fantastic place to get a tattoo or laser removal. The studio has a high level of cleanliness and the staff is always friendly and welcoming. The artists and laser removal staff received several positive reviews, with names like Jeff, Jen, and Sparky cropping up. They are all highly skilled and knowledgeable in their areas of expertise. The artists strive to meet the customers' expectations, with the clean and well-contemplated tattoos being a testament to that. Some clients report that several of the tattoos have been completed by the same artists, which is a testament to their talent. Special mention is made of Jen for her beautiful laser removal skills, which are nearly painless and well explained. Moreover, several clients are incredibly grateful for the tattoo removal service, which picks up when someone changes their mind. The clients also appreciate the helpful guidance through the tattoo removal and aftercare. Thematically, the cozy and comfortable atmosphere is appealing to most clients, who would describe Urge remember it as welcoming. In addition, good communication practices are part of the studio's organizational culture. The contact approach was well understood, as evidenced by clients' observations regarding patience and thorough explanations too. In summary, the reviews create a vivid image of a great studio characterized by a fantastic atmosphere and excellent staff.
 
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