Diamonds Forever

Diamonds Forever makes diamond purchasing more manageable. We carefully evaluate each diamond to guarantee high quality. We responsibly source all our diamonds from conflict-free areas, with numerous diamonds bearing extra EGL or GIA certification. Our professional diamond connoisseurs with many years of practice examine each diamond using the 4 C's- Cut, Color, Clarity, Carat- to guarantee that we provide the highest quality diamonds at the finest prices. Visit our store to see our entire inventory of diamond products. The diamond's cut is a crucial aspect of its magical sparkle. A diamond must be cut to maximize its inherent brilliance. A diamond might have excellent color and clarity, yet a bad cut can significantly reduce its sparkle. A diamond could be cut in a variety of shapes, including round, princess, baguette, or others, but the cut must be well proportioned. A diamond sparkles the most when it is well cut because light passes through it and exits in vivid colors, similar to the colors of a rainbow. When a diamond is poorly cut, the light is lost, and the diamond appears dark and does not reflect light, thus it doesn’t sparkle.