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Our founder, Jorgen Jorgensen, a Norwegian outdoors enthusiast, began searching for outdoor gear that would perform well in the harsh terrain of Norway. He made small innovations, including canvas backpacks, cotton clothing, and leather straps. But it was Jorgen's spirit of perseverance and innovation that launched Norrøna onto its present course. Jorgen founded Norrona in 1929, and his family has since been pioneers. Our philosophy has been tested in Norway's harsh environment, but it has been successful. Our generation is still inspired by our predecessors to solve problems with design. Nature is our laboratory, and craftsmanship is our passion, so our fourth-generation children can know what it's like to survive below zero. 90 years later, Norrona continues to be a family business based near Oslo, Norway, with a long history in the mountains. The traditional mountain lifestyle has expanded. We use design-bred innovation to challenge ourselves to provide you with top-quality, weather-resistant gear that meets all your outdoor needs
 
The company's feedback emphasizes the fantastic experience customers get when they shop at the store. The reviews commend the to-notch products available and the highly trained staff who are always ready to provide important information. Customers have commented that the service is efficient, and the shopping experience is extraordinary. The store has a friendly and inviting dynamic that draws customers back for more shopping. The reviews also make it clear that the clothing is of excellent quality and service top-notch, with one reviewer saying they had a jacket delivered overnight, which is exceptional. The enthusiast and tall buyers appreciate that the store is a step above the outdoor gear at Arcteryx and, which has unique European designs and vibrant colors. The only downside to the shop is that they do not have any sales. However, most of the reviews encourage customers to shop at the NYC store.
 
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