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Sallie Hughes founded Dogs Rule Day Care in 1997 after quitting her 24-year career in sales and marketing. She wanted to work with dogs, so she started with a playground on Pleasant View Road. Sallie could take care of five to ten dogs daily because she was far away from town, and dog daycares were not as common as they are today. She then bought a van to move the dogs and turned it into a bus for daycare. As her business expanded, so did her demand for help. Sallie and Olivia discovered a new Midtown Memphis location for their rescue dog, Olivia, after many years, and decided to keep it. It was in an old radio station that used to be an antique mall, and there was ample parking space for dog daycare, given that it was a 5,000-square foot building.
 
Reviews for Dogs Rule daycare showcase outstanding customer satisfaction. Owners express deep appreciation for the high level of care and compassion found at the facility. Many mention their pets love to visit regularly, and the on-site grooming services are also a hit. One customer describes the excellent customer service, stating that the owner and staff went above and beyond to accommodate last-minute visits. The account of a retired guide dog that was cared for as if she were royalty reveals the homey and loving atmosphere shared by this business. Dogs are trained, socialized, and photographed, and results are updated on Instagram to give their owners peace of mind. Language comments that the director delivered a wide range of services to better the community. This business works well to handle puppies and has special services fit for them. This review finds Dogs Rule approachable and embodies all-around quality. The business is listed as a reliable and secure place for puppies or dogs of all sizes.
 
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