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Carla Luig started First Choice in September 2001 at her house in the United States. Carla Luig is the President and CEO of First Choice Transport, Fort Worth. She will never forget the day she started her transportation and trucking business. Carla grew up in Arlington, Texas, and is the youngest of her six siblings. Carla's family affectionately dubbed her the "tomboy." Faith, family, hardwork, determination, and grit were instilled in her at a young age. She joined the military after witnessing the US military's Operation Desert Storm. Her love for logistics and transportation was kindled as a soldier. Carla left the nation after she served in the military. Carla started looking for a distribution job. Her options included Conway Truckload, Pier 1 Imports, and Zenith Electronics. Carla made a life out of her job and started First Choice Transport (Gondsman & Morris, 2003). The first load was to be picked up in Fort Worth that morning. The day was September 11, 2001. Tragedy, confusion, and horror surrounded her. This was the beginning of the American Dream. Trucking has grown to over two hundred employees in almost 20 years. First Choice Transport is a stable growth company that uses Independent Contractors and Company Drivers. Carla's business is prospering in this fast-changing and turbulent logistics industry.
 
First Choice Transport reviews are generally very positive, with workers praising the company's enjoyable work environment and friendly staff. One reviewer stated that, despite minor difficulties, the administration was helpful and willing to solve problems. Many drivers commended the company for caring about their employees and extending good work-life balance. Reviewers noted that the company had a well-established organizational structure, allowing for quick turnaround times and reliable services. Reviewers are pleased with the company's leadership and have almost nothing but praise for the company's owner-operators. Employees commend the company for its friendly culture, with one driver going so far as to describe First Choice as the "only way to work" in a review. The company's excellent work environment, supportive culture, and responsible administration were the most common compliments. (May overwrite previous aggregate.)
 
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