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East Side Cycle & Sports was founded in 1998 by Eric Gruber and Art Gruber. They were inspired by the need for specialty stores in the Kitchener/Waterloo area and thus started East Side. In the beginning, they opened a little 250-square-foot showroom which has since expanded. East Side believes in holding it to sell it. This is why they have a wide variety of parts, accessories, and bikes. The company is so much into bicycles, and many cyclists are attached to it. East Side has all the latest, bestselling, and old-school products. They do not favor any single bike type, so you can access all types, including road, tri, mountain, recreational, and electric-powered bikes. East Side provides numerous services, starting from the usual tune-up to the complex welding and custom-designed bicycles. You can always rely on their staff to guide you in the right way if you have any questions, issues, or problems. East's dealers help people get the most of their cycling experience. The company is associated with top brands because they concentrate on quality. They are involved in the Kitchener/Waterloo community and have stood all tests of time. East Side has all the cycling-related items you need because they are an all-inclusive shop.
 
The reviews focus the bike shop's excellent customer service and high-quality work. Testimonials underscore fast bike repairs affecting even same-day services. Customers also applaud the wide and varied line of products the shop offers from well-known companies. The staff in the store hold great knowledge and have the needs of clients at heart, ensuring customers get personalized assistance for the products they need. The bike shop technicians have demonstrated expertise and customer service that impress shoppers and ensure loyalty to the shop. The review is overwhelmingly positive, suggesting future clients will have the same experience.
 
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