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Foster and nurture the entrepreneurial culture in the area by being there for the entrepreneurs, with a focus on small businesses on the main streets and start-ups engaged in new and existing business growth. As one of the 54 Ontario Small Business Centres, we offer a wide range of services for potential or existing entrepreneurs who are establishing, expanding, or advancing their business. Our services are often free and are usually subsidized by the Provincial Government, the Waterloo Region, and the cities of Kitchener and Cambridge. This financial support encourages economic development and success. We want you to have the information, skills, opportunities, and networks that you need to develop your business, which will in turn strengthen your community. Waterloo Region Small Business Centre Business Advisors will help you learn and put together the necessary plans and activities for your business to succeed, and you will also receive help to get involved in programs and resources that best suit you.
 
Residents opinions of the Small Business Centre seem to be exceptionally positive, with most individuals praising the facility for its helpful personnel and transform business practices. The staff are said to be very supportive, and many patrons mention their interactions with unique employees who have assisted them. In several instances, entrepreneurs have been astonished by the centre's kindness, particularly when they have been in business during the pandemic. Patrons provide numerous examples of how the service team went beyond what was expected, exhibiting a personal touch.
 
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