Ultra Motorcars of Birmingham
1. No one ever answers the phone
Customer feedback summary: 1. I’ve been calling for days but nobody ever answers. I’m not sure how they sell cars2. they liisyed cars without price and when ou call them they tell they are sold and try to sell another things and very rude3. Ultra Motorcars has been one of the worst car-buying experiences I’ve ever had. I paid cash for a Porsche in January and received the car, but never received the title. For months I have repeatedly contacted the dealership to request the title so I can register the vehicle in Texas and comply with the 30‑day registration law. They have now completely stopped responding to calls and emails.
Because of their refusal to communicate or provide the title, I’m stuck with an expensive vehicle I cannot legally drive and I’m accruing hundreds of dollars in penalties through no fault of my own. This is not just poor customer service – it feels deceptive and irresponsible. I would strongly warn anyone considering doing business with Ultra Motorcars to look elsewhere.4. Impressed with TK, the owner of Ultra Motorcars. I reached out about a 2022 Alfa Romeo. Quick response, scheduled an appointment to look at the car, it was ready to go. TK allowed for a long test drive and the car was exactly as pictured and described on the website.
While I did not purchase this car, it was all on my side, not on Ultra's side. Fair price, great car, I was treated with respect, and overall happy with the vehicle demo portion of working with Ultra.
I will definitely be keeping an eye on upcoming inventory. The inventory on the lot was extremely impressive. From $250k Ford GT replicas, to Bentley's, to the 'lowly' Alfa Giulia. There is something for most anyone.5. Disappointed, I made this process so easy. Just to get stuck with fees for their mistake. I live in Georgia, when I had not received my title in 30 days. Ethan goes silent, T finally responds. He sends a second temporary tag, which is illegal from what I read. I finally received my title. The Ga. Tag office charges me late fees. I send the documents and charges over, it’s always an excuse. First the lady that writes the checks is never there, then he will Venmo. I didn’t have Venmo, so I recently got it. Sent my Venmo account and NOTHING. So I come in was only there 30 minutes bought a car and I get charged for their mistakes. I hope karma comes around 10 folds!6. purchased a six figure car in december 2024 and traded in my bentley to go towards the purchase. despite giving this company my bentley and taking the new vehicle in december 2024, they did not pay off my bentley loan until the end of march 2025. i had to make three car payments for the bentley that i no longer possessed as well as the car payment for the new vehicle i purchased. we reached out to ethan, the owner, on a weekly basis asking when the trade-in loan would be paid off and he kept saying various excuses like the holidays, or that the payment was sent off, or that it just takes several days to process. ethan venmoed me two car payments even though i made three since giving them the trade-in. by the end of march, i had to call to threaten filing criminal charges for theft if it didnt get resolved. it was only after threatening criminak charges that ethan actually looked into it and discovered that they sent the pay off to the wrong company, which was a mistake they made. since then, ethan has failed to give us the visor that he said he ordered from the company that was part of the deal when we purchased the vehicle. the drivers side visor was broken. based on what happened with the pay-off of the trade-in, im guessing he never actually ordered it. my husband has contacted him several times since march asking for an update on the visor and we still dont have it. it is now october 2025 and i purchased this car in december 2024 and i still dont have the visor as promised. DO NOT GO TO THIS PLACE!7. Ethan and Tk you guys are amazing!
Thank you so much for your service appreciate everything you did for me8. Outstanding customer service and professionalism. TK and Thomas are amazing. They took care of everything and were very attentive to every concern. One of the smoothest vehicle purchases I’ve made. Highly recommend!!!9. I recently visited this dealership with genuine interest in purchasing a vehicle and had a few questions. Unfortunately, my experience with one of the sales associates, Ethan, was disappointing. His attitude came off as dismissive and condescending, as if he had already decided I wasn’t a serious buyer based on appearance alone.
It’s worth noting that not all buyers wear flashy clothes to show their financial standing — many of us value professionalism and respect over appearances. Ethan’s demeanor and lack of interest in helping made the entire visit uncomfortable.
I’ve purchased vehicles from dealers in Texas and Illinois who provided excellent service and treated me with respect from the moment I walked in. I would highly recommend Motor Cars of Chicago over this place. Even if the prices here were lower, the customer service makes it not worth it.10. Ethan and TK are always finding the best cars at the best prices for me. An honest and up front dealership that will fight for you and get you the best prices and best cars on the market. Highly trusted, highly recommended.11. I dealt with the gentleman name TK. He was very professional help me get the Bentley Bentayga low mileage great condition even had a detailed.
Went smooth I definitely recommend12. Good quality cars for reasonable price13. I purchased a car from Ultra Motor Cars sight unseen, relying solely on the description and photos on their website. When I saw it in person, everything matched the photos perfectly, and I couldn’t be happier with my purchase. The process was incredibly simple and quick. TK, the salesperson, is a true professional who clearly knows his craft. Buying a car through Ultra Motor Cars was an enjoyable and seamless experience. Highly recommend!14. HORRIBLE CUSTOMER SERVICE! I put in an inquiry on an Audi SQ5 they have three times, and called the dealership, no call or email back. Horrible service!15. Im just praying that my buying experience is as satisfying as 95% of these other buyers. And it certainly was. If I could give 100 stars, I would. TK is a great man to do business with. He's very knowledgeable, respectful and trustworthy. TK is a man who will go to great lengths to earn your business. This man(TK) has gone above and beyond his call of duty, to make my buying experience one to remember. A week later, he's still doing all he can to help me through the purchasing process. Thanks Ultra Motorcars for selling me this beautiful car. And for continuing to stand by your promises throughout the process. We wish you all the most blessed and encouraging Holiday Season. And into the New Year.