Reliable Fjällräven, a Swedish outdoor equipment and clothing brand, was founded in the small town of Örnsköldsvik where the forest meets the mountains and the coast. For over 50 years, we have worked to make it easier for more people to experience and enjoy the outdoors. Fjällräven means Arctic fox in Swedish, honoring the small predator that lives in the mountains of the northern hemisphere and represents our commitment to protecting nature. With a focus on practicality and simplicity, our products are built to last and designed with nature in mind, making them perfect for anyone who wants to spend time outside. At Fjällräven, we want to encourage and inspire more people to get outside.
The store review summary is helpful and provides potential patrons a clear picture of the location. All indicate it as a welcoming spot with caring personnel, beneficial advice, and remarkable customer service right from when you enter the door. Some reviewers even mention the names of staff who provide personal and multi-transactional support for various purchases. The complete range, particularly jackets and bags, gives nice options to many people and allows them to make nice purchases. Some customers even test what they are about to buy, which is magnificent. Furthermore, the comments state the store's high-quality products and how they are long-lasting. The benevolent feeling that consumers associate with this store is the last feeling. Lastly, the bulk of the positive reviews all agree that it is the store to visit in town.
