Waterloo EDC

NorthGuide Connection – Consultants Driving Success for Canadian Communities As a NorthGuide Partner, Avvey Peters brings innovative perspectives to revitalizing and transforming Waterloo and other communities through development, trade, investment, and innovation. NorthGuide is a purpose-driven strategy firm that creates value where the government and business intersect. Avvey is an innovator ecosystem strategist, practical strategist developer, and big-picture thinker. She has built and managed successful projects in diverse communities, creating strategies, launching initiatives, raising money, engaging governments and other partners, and building infrastructure for growth. Avvey has helped the leaders of more than a dozen innovative organizations grow and take on new challenges and opportunities. She has taught them invaluable skills such as using collaboration as an opportunity for growth, inspiring people to change, and executing their vision. Avvey excels at leading communications, media relations, and policy-issues based advocacy. She has been a TV news reporter for a national broadcast in Canada, a chief speechwriter for the University of Waterloo, and the Managing Director of Canada's Tech Network. Avvey was awarded the 2021 SAAS NORTH Star Award, recognizing her leadership in technology and innovation in Canada.